ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Rural Consumer Market as Commercial Priority

M Mathias The task of mobilising rural incomes is as much a commercial as a national priority. In the absence of an agricultural income-tax, mobilisation of resources from the villages can take place only through excise duties on consumer products like textiles and soaps sold in the rural areas.

Public Relations Concept and Practice

J M Kaul The function of public relations is to bring about an adjustment or understanding between the organisation concerned and those segments of society or 'publics' with which maladjustments, arising from the pluralistic nature of modern society, have occurred or are likely to occur.

Organisational Planning-Some Comments

This paper analyses organisational tasks and discusses three approaches to organisations study, and develops an approach to planning organisation of work.

Entrepreneurial Abstinence

Another Starved Cow S S Khera Banker as Entrepreneur T A Pai Rural Consumer Market M Mathias Use of DCF for Valuation M R Batliwala Organisational Planning Ithwar Oayat Wage Boards Bagaram Tulpule Public Relations J M Kaul Review of Management, a quarterly feature, is published on the last Saturday of February, May, August and November.

High Absenteeism and High Commitment

Review of Management May, 1968 To conclude, it is recommended that : 1) A pre-investment analysis must be clearly related to all the objectives inherent in the operations of the unit, eg, social, economic, political and commercial objectives. Furthermore, such objectives should be quantified and the cost/benefit ratio worked out.

Performance of Public Undertakings-A Framework for Appraisal

Analysis of the performance of public undertakings has often been related to the working of private sector companies. This is a meaningless exercise because the latter have primarily commercial or profit objectives, while the former have been set up for a variety of considerations, of which the commercial objective is only one.

Manager in Perspective

Business in Society Arabinda Ray Bridging Technology Gap J C Kapur Institutional Appraisal of Projects Phiroze B Medhora Test Marketing of Consumer Products S L Rao The Advertising Agency Subrata Banerjee Framework for Appraisal of Public Undertakings S K Bhattacharyya Absenteeism in Industry Angus Hone Skylark, 284 Frere Road, Bombay 1

Institutional Appraisal of Projects

Phiroze B Medhora Most medium and large industrial projects have now to take recourse to institutional finance. It is important, therefore, that entrepreneurs appreciate the considerations that influence a financial institution's decision to finance a project. This enables the industrialist to present his proposal effectively and to concentrate on the essential points in his dialogue with the institution.

Test Marketing of Consumer Products

The object of test marketing is to study a miniature of the national market. This implies that the marketer should have a clear idea of the nature of his market, and should have done initial consumer research.

Business in Society

Business has not been honoured by tradition in Indian society. Social values through the ages have tended to give importance to virtues which are opposed to the qualities that lead to success in business.

The Advertising Agency-A New Service

Advertising agencies have carried most of the burden of the rapid growth of advertising business in the last decade as the major advertisers have not expanded their advertisement departments to any appreciable extent. The agencies have responded to the challenge by reaching out towards greater sophistication and diversification of services offered.

Bridging the Technology Gap

The success stories of export drives are not built around traditional commodities or low technology exports but around the frontiers of new technologies. The myth of progress and equality through cheap labour and obsolete machines has long been exploded.

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