ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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The Missing Identity

B L Maheshwari THE behaviour of a society, like that of an individual, is determined by its subjective perception of the objective reality. The key symbols, slogans, norms, myths and peculiarities of behaviour of any society are the products of the problems and challenges with which that society is grappling at a given point of time. However, ideology, in its manifold manifestations, provides the frame of reference for perception of the reality and the self-image of the society. Thus, development involves "transition from one set of values and practices to another", and a study of this evolution is an important part of political analysis. Since the elite in any society command the resources in the society and influence the thinking and behaviour at the mass level, the values and practices of the elite arc the dominant factors in determining the evolution of a society. Hence, students of political development concentrate on the study of the nature and significance of the different types of elites in the society.

Role of Advertising in Industrial Marketing

Sanat Lahiri Advertising of industrial products wilt demand far greater attention than has been devoted to it in the past. Some of the basic rules for consumer goods advertising are just not valid for industrial products.

Industrial Planning-Past Experience and Future Tasks

Past Experience and Future Tasks Yoginder K Alagh A specific argument against the industrial planning policies of the last three Plans is that they have led to declining productivity in the industrial sector. This paper argues thai existing evidence does not conclusively prove this contention. Indications of contrary evidence exist, hut further work is necessary before final judgments can he made.

Cash Management in Banks

C Rangarajan J K Satia This article seeks to determine the optimum level of cash holding under two types of decision rules. The authors wish to thank D Abboy and Y P Aneja for their assistance in writing the computer programme for the search procedures.

Asset Selection-Effect of Uncertainty on Income Flows

Effect of Uncertainty on Income Flows N L Hingorani This paper aims at bringing forth the method of asset selection suggested by various researchers in a more practical perspective. There are some significant differences from the approaches suggested and generally accepted till now.

Operations Research-Scope and Exercise

from the Hindus, in appearance and by physical features. But the Negro cannot hide his identity because nearly everything about Irs appearance is different. Moreover, the leadership of the Indian Muslims demanded and obtained a separate "homeland" on the basis of two nation theory but the American Negroes during the period covered by the study (and even now, in spite of the call of Black Power) wanted assimilation with the white society and tried hard to remove the marks of separate identity.

Income Tax on Income-in-kind

Amaresh Bagchi Adoption of the net-flow-of-wealth definition of income is considered an unavoidable surrender to expediency, but serious distortions arise when departures are made even from this definition on grounds such as that receipt in kind is not income since barter is not sale. This paper briefly illustrates the nature of some of these distortions with reference to a few judicial decisions.

The Research Gap

The Missing Identity B L Maheshwarl Operations Research A C Das Gupta Management by Objectives A V Srinivasan Asset Selection N L Hingorani Advertising Sanat Lahiri Cash Management in Banks C Rangarajan J K Satia University Organisation Kamla Chowdhry Tax on Income-in-kind Amaresh Bagchi Industrial Planning Yoginder K Alagh Review of Management is published four times a year, on the last Saturday of February, May, August and November.

Organisational Innovation in Universities- Relevance of Industrial Experience

Relevance of Industrial Experience Kamla Chowdhry There are those who may argue about the uniqueness of the University and resent the application of insights gained from industrial experience. It still seems necessary and desirable to build bridges across different institutional settings so as to transfer insights gained from one field to another.

No Breakthrough Here

Prospects of Food Self-sufficiency S S Madalgi Punjab's Green Revolution Wolf Ladejinsky Lessons of IADP D K Desai Urban-Rural Terms of Trade R Thamarajakshi Marketed Surplus Pranab Kumar Bardhan Kalpana Bardhan Ayacut Development Jayakumar Anagol Farm Size and Productivity G R Saini Resources from Rural Sector Comment T N Srinivasan P K Bardhan Reply C H Hanumantha Rao Review of Agriculture is published four times a year, on the last Saturday of March, June, September and December.

Intersectoral Terms of Trade and Marketed Surplus of Agricultural Produce, 1951-52 to 1965-66

During the period of the first three five-year Plans, all prices received and paid by agriculture show- ed an upward trend, though at differential rates. In general, prices received by agriculture rose at a faster annual rate than those paid by agriculture, and yet the consequent secular improvement in favour of agriatl- ture in the net barter terms of trade was marginal.

Intensive Agricultural District Programme-Analysis of Results

Analysis of Results D K Desai The results of the Intensive Agricultural District Programme indicate that the strategy of intensification of effort on an area basis has not achieved the objective of rapid increase in agricultural production.

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