The Surrogacy (Regulation) Bill, 2016 marks a significant shift in the discourse on commercialisation of surrogacy. This article explores issues of altruism, repugnance, paternalism, marketability, exploitation, and assumptions of the moral inviolability of motherhood, with respect to surrogacy in India. It offers close perspectives on the ramifications of altruism in assisted reproduction based on field research and interviews conducted in the cities of Kolkata, Mumbai, Pune, Anand, and Howrah.