ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Articles By SEBI

What Ails Direct-selling Businesses in India?

The law pertaining to direct-selling businesses prevailing in India is in dire need of transformation. A critical examination of the definitions (related to direct-selling), the primary cause of concern, followed by the inept Direct Selling Guidelines issued in 2016 by the Ministry of Consumer Affairs is undertaken here. Focusing on the regulatory aspect of this business model, a case is made for a specialised regulator for direct-selling entities.