ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Politics of Populism

Populism in very general terms could be defined in terms of a demagogue choosing to play to the gallery. Such a demagogue selectively tells people what they want to hear. In populism, the communication assumes a skewed form where a political leader needs to speak to the people who, in turn, need to...

Theatrical Aesthetics in Televised Political Productions

The notion of theatrical aesthetics in political communication and the televised flow of theatre politics are examined. The analysis of verbal and non-verbal communication codes looks beyond the performance that is limited to speech analysis and examines the semiotics of proximity systems, imitation, gestures, symbols, and scene settings. The theatrical techniques used by the two main Greek political parties (New Democracy and Panhellenic Socialist Party) from 2000 to 2009 in televised political campaign presentations are explored.

Legitimacy, Support and Endorsement: Narendra Modi’s Social Media Engagement with Celebrities

The temporal spread of celebrity engagement with Modi, and perhaps politics in general, underlines the challenges of public brand performance in contemporary India.

Uttar Pradesh, circa 2017

On 21 November 2016, Mulayam Singh Yadav, the Samajwadi Party (SP) leader and father of the Uttar Pradesh (UP) Chief Minister Akhilesh Yadav, inaugurated the 326 kilometre (km) Agra–Lucknow Expressway, completed in a record time of 22 months. The official inauguration was also marked by a touchdown...
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