Mandis

This study compares farmers selling vegetables to Mother Dairy, an organised retail chain, with those selling to the local mandi in Haryana to find out the drivers and constraints determining their participation in these two types of marketing chains, particularly for the small farmers. The findings suggest the significance of farm size in determining farmers’ participation in organised retail chains. Using Heckman selection–correction model, the study found that though the income of participating farmers increases, the increase depends on farm size, while the Ginni coefficient shows that the inequality in income distribution is more among the participants than the non-participating farmers.