In developing our future negotiating positions, we need to think far more systematically than we have done so far. At least three strategic conclusions can be drawn from the Uruguay Round and Doha experiences. First, we need to consider the direct benefits to us of any demand we put forward in the negotiations. Second, diplomacy requires that we define our negotiating position positively rather than negatively. Finally, and most importantly, prior to defining our negotiating position, we must think hard about the end-game. By repeatedly staking a position that is far from what we eventually accept, as has been the case in the UR Agreement and the Doha Declaration, we lose credibility in future negotiations and risk being isolated. This risk has now increased manifold with the entry of China into WTO.