Examining the digital technology systems underlying the ongoing industrial transformations towards cyber–physical production systems, this article argues that the “industry 4.0” narrative prevents India from recognising that digital technologies are all mediated by information and communications technology hardware, software and other electronics products, along with other software-embedded devices/machinery. Getting entrapped in the big tech-driven industry 4.0 narrative and its neo-liberal interpretations will severely curtail India’s ability to formulate the combination of policies that will reduce forex drain from our digital consumer economy.