ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Global coffee marketing chainSubscribe to Global coffee marketing chain

Behind the Coffee Crisis

This paper analyses the complex web of factors that are behind the current crisis in the global coffee market. Although there has been wide coverage in the press of tumbling prices for 'green' coffee and their repercussions on rural livelihoods in producing countries, not much has been said on the long-term changes that have taken place in the global coffee marketing chain. This has resulted in the widespread belief that the coffee crisis is simply about oversupply. This paper shows that changes in the international coffee trade regime, in regulation at the domestic level in producing countries, and in corporate strategies have also been at the root of the crisis. Finally, it gives specific policy directions to constructively address the emerging imbalances.
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