ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Articles By Bharatiya Janata Party

Himachal Pradesh Assembly Elections 2022

Turning down the narrative of “double engine” government, Himachal Pradesh once again voted Congress in with a thumping majority of seats. The Congress’s win can be attributed to a series of factors such as the promise of old pension scheme for about 1,50,000 employees, anti-incumbency linked to poor performance of the Jai Ram Thakur government, and intra-party factionalism in Bharatiya Janata Party. The thesis that India has gone down the path of “de jure majoritarianism” from “de facto majoritarianism” since 2019 receives a setback with the Congress’s victory in HP. This election also proved that the party system of HP remains predominantly a two-party system and there is lesser space for a third party like the Aam Aadmi Party which could only secure less than 1% votes.

Karnataka in Election Mode

Karnataka is the only state in South India where the Bharatiya Janata Party is in power. It is now battling anti-incumbency and the after-effects of its recent interventions with regard to reservations. It has moved the Muslims into the economically weaker sections and has recommended internal reservations among the Scheduled Castes. These strategies might add to confusion among the electorate.

Professionalising Election Campaigns

The 2014 and 2019 general elections in India were referred to as “WhatsApp elections,” which had IT cells, bots, and political consultants strategically using data mining tools to build resonant narratives to tell voters what they wanted to hear. By the 2014 national election, the industry was reported to be worth $40–$47 million. Between 2014 and 2018, industry specialists approximated that the number of firms in this market had at least doubled. These unprecedented tools of technological campaigning come with new forms of identifying, targeting, and defining issues of political importance. This article suggests that such developments are turning electoral politics into a thriving business being data-driven, technologically oriented, and having far-reaching implications for democratic processes.