ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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It's the Image that Is Imperfect

Advertisements and media images have a stronger impact on shaping gender images than books on feminism and scholarly experiments on gender equality. Stereotypes and generalisations in ads continue to objectify women, and place stress solely on their appearance, thus devaluing their innate worth.

Opening a Window, Just

I ndia’s Newspaper Revolution: Capitalism, Politics and the Indian Language Press, 1977-99 , by Robin Jeffrey; Oxford University Press, New Delhi, 2000; pp xviii + 234, Rs 545

Foreign Participation in Media

Public discussion on whether foreign participation should be allowed in media enterprises, has quite overlooked the fact that increasingly, the pace and path of the media is being determined by advertising, and is influenced by market research and media planning strategies in which corporates, Indian and foreign, have invested heavily.
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