ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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The Advertising Agency-A New Service

Advertising agencies have carried most of the burden of the rapid growth of advertising business in the last decade as the major advertisers have not expanded their advertisement departments to any appreciable extent. The agencies have responded to the challenge by reaching out towards greater sophistication and diversification of services offered.

Bridging the Technology Gap

The success stories of export drives are not built around traditional commodities or low technology exports but around the frontiers of new technologies. The myth of progress and equality through cheap labour and obsolete machines has long been exploded.

High Absenteeism and High Commitment

Review of Management May, 1968 To conclude, it is recommended that : 1) A pre-investment analysis must be clearly related to all the objectives inherent in the operations of the unit, eg, social, economic, political and commercial objectives. Furthermore, such objectives should be quantified and the cost/benefit ratio worked out.

Performance of Public Undertakings-A Framework for Appraisal

Analysis of the performance of public undertakings has often been related to the working of private sector companies. This is a meaningless exercise because the latter have primarily commercial or profit objectives, while the former have been set up for a variety of considerations, of which the commercial objective is only one.

Manager in Perspective

Business in Society Arabinda Ray Bridging Technology Gap J C Kapur Institutional Appraisal of Projects Phiroze B Medhora Test Marketing of Consumer Products S L Rao The Advertising Agency Subrata Banerjee Framework for Appraisal of Public Undertakings S K Bhattacharyya Absenteeism in Industry Angus Hone Skylark, 284 Frere Road, Bombay 1

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