ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Some Aspects of Term Finance for Industry

So far financial institutions have confined themselves to providing financial assistance. The European experience shows that this is not enough in a backward country; and this is certainly not enough in a country with a planned process of development.

Personnel Administration

S Chatterjea Marketing Management and the Indian Market edited by S Neelamegham; Vikas Publications, 1970; THIS is a carefully chosen collection of 38 articles on marketing. Most have something new to say and all are of topical interest to the Indian marketing scene where, in the words of David Moore, the dominant values in industry are shifting "from those of the manufacturing executives to those of the marketing executive".

Economic Forecasting in India

Phiroze B Medhora The planning system has created widespread interest in annual economic forecasting which has now become something of a pastime among economists and research organisations.

Marketing Management

S Chatterjea Marketing Management and the Indian Market edited by S Neelamegham; Vikas Publications, 1970; THIS is a carefully chosen collection of 38 articles on marketing. Most have something new to say and all are of topical interest to the Indian marketing scene where, in the words of David Moore, the dominant values in industry are shifting "from those of the manufacturing executives to those of the marketing executive".

Cash Management in a Developed Economy

Cash Management in a Developed Economy Surendra S Singhvi John A Kaupisch The purpose of this' paper is to establish the relationship between the thoughts of the academic world and the practical management of cash by corporations. The problem, as considered by both views, is; "How do corporations manage their cash and why?" The paper is divided into three parts: the first part of the paper deals with the academic view of cash management; the second part presents cash management policies and practices of three large United States corporations; and the last part compares the academic with the practical approach "FOR the purpose of the present text, we shall broaden the concept somewhat by defining finance as that administrative area or set of administrative functions in an organisation which have to do with the management of the flow of cash so that the organisation will have the means to carry out its objective as satisfactorily as possible, and at the same time meet its obligations as they become due.''1 This quote shows the importance of cash management and, to an extent, the reason why this topic has been chosen as one worthy of expanded thought. First, it is believed that the term "cash management" must be expanded to "cash items management" because, in recent years, short-term liquid paper as well as actual money have both been called cash. Therefore, cash has two forms

FROM THE CHAIR-Indo-Burma Petroleum Records Highest Sales

of Agricultural Economics, January- March 1963. 5 Following the step method, we note that the HYV alone will bring about a 13 per cent increase in demand for human labour above what it otherwise would have been using the conventional technology, the successive changes reduce this new level by 32 per cent. Pumps reduce the level by 9 per cent; threshers 7 per cent; cane crushers and corn shellers by 3 per cent; tractors 10 per cent and reapers by 3 per cent.

In Search of the Capitalist Farmer

Ashok Rudra The first two instalments of this report on a sample survey of large farms in Punjab appeared in the Reviews of Agriculture of September 27 and December 27, 1969. Certain average characteristics of large scale farming in Punjab were presented in these two articles. However, the purpose of the survey was to study not just large-scaleif such a category could be scientifically defined and identified empirically. pick out farmers having certain characteristics and to study the possible them. [The statistical work involved inFarm Management Centre of Visva IN our preceding two reports on the survey (carried out by the Agro-Economic Research Centre of the University of Delhi) among the large farmers of Punjab, defined as farmers cultivating more than 20 acres of land, we presented certain average characteristics of large-scale farming. However, as we mentioned in the first of the two above-mentioned articles, we had set out to study not just large-scale farming but capitalist fanning, if such a category could be defined scientifically and identified empirically. The reason why we took a sample of large farms rather than capitalist farms is that to draw a sample we have to have a definition of the population and we did not have at our disposal any operational definition of a capitalist farmer with the help of which we could identify capitalist farmers and draw up a list of such fanners in each village drawn in the first stage sampling. The reason why we have drawn a sample of large farmers as a surrogate for capitalist farmers is that we have assumed the intersection of the set of capitalist farms and the set of large farms to contain most of the elements of the set of capitalist farms. Which, of course, does not mean that most large-scale farms are capitalist farms; though it docs mean that most capitalist farms are (assumed to be, in Punjab) large.

Tenancy in a Dynamic Setting

V S Vyas The tenant is taken, by researchers as well as by policy-makers, to be a small ill-equipped farmer, rack-rented and otherwise exploited by the landowner. There is much validity in this description of landowner-tenant relations in a stagnant, traditional agrarian system. But once this situation changes and some dynamism is injected into the agricultural sector, this description and the policy prescription implicit in it

Land Policies of Rajasthan-Some Neglected Aspects

Some Neglected Aspects N S Jodha Land policies have to aim at (i) better utilisation, conservation, and development needs of the land, on the one hand, and (ii) land tenure and allied problems, on the other.

Without Camouflage

Too General Issues H B Shivamaggl Water Management Donald A Williams Mechanisation and Rural Employment Martin H Billings Arjan Singh Tenancy in Dynamic Setting V S Vyas Rajasthan's Land Policies N S Jodha Capitalist Farmer Ashok Rudra Review of Agriculture is published four times a year, on the last Saturday of March, June, September and December.

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