A Comment Samuel Paul IN his article "Income Shifts as a Factor in the Recession" (July 27, Medhora has argued that the income Medhora has argued that the income shifts in the Indian economy in...
Review Issues
Another Starved Cow S S Khera Banker as Entrepreneur T A Pai Rural Consumer Market M Mathias Use of DCF for Valuation M R Batliwala Organisational Planning Ithwar Oayat Wage Boards Bagaram Tulpule...
T A Pai The banking system can justify itself as an instrument of free enterprise provided it is responsive to the needs of the people and is flexible enough to accept the challenge that growth...
Business in Society Arabinda Ray Bridging Technology Gap J C Kapur Institutional Appraisal of Projects Phiroze B Medhora Test Marketing of Consumer Products S L Rao The Advertising Agency Subrata...
Business has not been honoured by tradition in Indian society. Social values through the ages have tended to give importance to virtues which are opposed to the qualities that lead to success in...
Advertising agencies have carried most of the burden of the rapid growth of advertising business in the last decade as the major advertisers have not expanded their advertisement departments to any...
The success stories of export drives are not built around traditional commodities or low technology exports but around the frontiers of new technologies. The myth of progress and equality through...
Review of Management May, 1968 To conclude, it is recommended that : 1) A pre-investment analysis must be clearly related to all the objectives inherent in the operations of the unit, eg, social,...
Phiroze B Medhora Most medium and large industrial projects have now to take recourse to institutional finance. It is important, therefore, that entrepreneurs appreciate the considerations that...
Analysis of the performance of public undertakings has often been related to the working of private sector companies. This is a meaningless exercise because the latter have primarily commercial or...
The object of test marketing is to study a miniature of the national market. This implies that the marketer should have a clear idea of the nature of his market, and should have done initial...
