Public Sector and the Marketing Concept

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Review Of Industry And Management

S L Rao

Vol. 24, Issue No. 47, 25 Nov, 1989

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Review Of Industry And Management

S L Rao

Vol. 24, Issue No. 47, 25 Nov, 1989

Public Sector and the Marketing Concept

Vol. 24, Issue No. 47, 25 Nov, 1989

Review Of Industry And Management

S L Rao

Identifying target consumers and their different segments, positioning products in the segments, developing differentiation in the product, being sensitive to product life in a changing environment

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