ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
-A A +A

Innovative Marketing Strategies-Small Enterprises Fight Large Established Companies

A quick look at a variety of market segments in India shows that markets dominated at one time by subsidiaries and associates of world leaders have given significant shares to small enterprises that have adopted ingenious methods to enter the market and grow. There has been a flood of new entrepreneurs who have reached positions of eminence in the markets that they have entered. The examples discussed in this paper illustrate some of the reasons for the success of the small enterprises.

Subscribers please login to access full text of the article.

New 3 Month Subscription
to Digital Archives at

826for India

$50for overseas users

Get instant access to the complete EPW archives

Subscribe now

Comments

(-) Hide

EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.

Back to Top