ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

A+| A| A-

Organisational Issues for Managing Products

S L Rao The function of any marketing organisation is to develop and market products that the consumer wants to buy, and to ensure that the consumer knows about them and can buy them at prices he is able to pay. It must devote attention to the day to day management of the marketing functions and also plan for the future. It must do all this at a profit to the company. The object of any such organisation must be to be as close to the consumer as possible, know his needs, and be responsive to his problems.

To read the full text Login

Get instant access

New 3 Month Subscription
to Digital Archives at

₹826for India

$50for overseas users

Comments

(-) Hide

EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.

Back to Top