Environmental  Scanning for Corporate Planning

Review of Management

Vol. 9, Issue No. 10, 09 Mar, 1974

Updated on 9 March 1974

Charan D Wadhva

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Review of Management

Vol. 9, Issue No. 10, 09 Mar, 1974

Updated on 9 March 1974

Charan D Wadhva

Environmental Scanning for Corporate Planning

Analysis of the external environment is cruci al to the process of strategic planning of a large and diversified enterprise in this country where government policy is a dominant force in shaping the future of such enterprises.

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