ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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The Fertiliser Distributor as Change Agent

This article tests the following hypotheses through a study of a group of 283 Tamil Nadu fertiliser distributors: (a) the rurally-based agro-industry, with its special set of institutional and psychological factors, will produce a different entrepreneurial pattern than that found in urban-based industrial plants.

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