ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
-A A +A

Rural Marketing of Consumer Products

How does a company pick rural markets for promotion of its products? We cannot, in this context, speak of the whole of India, nor even of the whole of a state sometimes. What we need to do is to focus attention on specific areas of opportunity. This may seem a simple problem, hut since the spending of large sums of money on advertising and distribution hinges on it, this is a major decision for any company to take.

Subscribers please login to access full text of the article.

New 3 Month Subscription
to Digital Archives at

826for India

$50for overseas users

Get instant access to the complete EPW archives

Subscribe now

Comments

(-) Hide

EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.

Back to Top