ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

A+| A| A-

External Conditions in Corporate Planning-Scanning, Analysis and Forecasting

Scanning, Analysis and Forecasting Philip Thomas This paper offers the following approach to the development of the environmental scanning, analysis and forecasting aspect of the corporate planning function: First, the concepts of 'relevance', 'systems' and 'theory of the business' are discussed. The operational consequences of these concepts are then described. Finally, the major kinds of information to be scanned are listed and the approaches used to analyse and forecast these major external forces are described.

To read the full text Login

Get instant access

New 3 Month Subscription
to Digital Archives at

₹826for India

$50for overseas users

Comments

(-) Hide

EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.

Back to Top