ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
-A A +A

Personnel Administration

S Chatterjea Marketing Management and the Indian Market edited by S Neelamegham; Vikas Publications, 1970; THIS is a carefully chosen collection of 38 articles on marketing. Most have something new to say and all are of topical interest to the Indian marketing scene where, in the words of David Moore, the dominant values in industry are shifting "from those of the manufacturing executives to those of the marketing executive".

Subscribers please login to access full text of the article.

New 3 Month Subscription
to Digital Archives at

826for India

$50for overseas users

Get instant access to the complete EPW archives

Subscribe now

Comments

(-) Hide

EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.

Back to Top