ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Personnel Administration

S Chatterjea Marketing Management and the Indian Market edited by S Neelamegham; Vikas Publications, 1970; THIS is a carefully chosen collection of 38 articles on marketing. Most have something new to say and all are of topical interest to the Indian marketing scene where, in the words of David Moore, the dominant values in industry are shifting "from those of the manufacturing executives to those of the marketing executive".

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