ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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The Dynamic Concept of Marketing

M Mohan The marketing function has so far been viewed in a rather narrow sense. The emphasis is placed largely on production. This applies both at the Government level as manifested in the approach to planning and also at the implementation end of business and industry. The effort is oriented towards securing resources for production. The capacity of the market for the product In terms of its acceptance, specifications, variety and even price is taken for granted.

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