ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Long-Term Demand Forecasting-An Approach

An Approach D N Sen Gupta This article does not present any new theories or techniques of long-term demand forecasting. It only describes how Metal Box of India adapted a few well known and extremely simple techniques to prepare a long term forecast of demand for its products, ie, consumer packages of different types made from tinplate, aluminium, paper and board, and plastics.

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