in a Borderless World Challenges to Corporate Sector S L Rao In the new borderless world we are moving towards, we must aim to raise the competitive advantage of all sectors in the nation. This requires a different set of government policies, hut industry and individual companies have also a great deal to do to improve their own competitive advantage, ranging from actions to raise productivity, brand building, emphasis on R and D as well as changes in attitude to the centrality of the customer and focusing on manufacturing as a discipline.