Global Competitiveness Challenges and Opportunities for Indian Industries Pankaj Chandra P R Shukla The macro-economic policy reforms are opening the flood-gates of global competitive forces for the Indian economy. A strategy merely based on exports to combat the might of multinationals can prove to be dangerous, causing erosion in the strength of Indian companies in the home market. Thus, a qualitative nurturing of home market by the Indian companies prior to them being flooded with assorted consumer items by foreign companies is essential.