ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Changing Nature of Entertainment

Changing Nature of Entertainment

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Most of us in the lockdown would have discovered the endless joys on our over-the-top (OTT) platforms. And given that theatres may not open for a while now, OTT platforms that were being known for carving a more democratic space for new content creators are becoming preferred destinations for commercial ventures as well. But my concern is more about the form of entertainment and mode of content delivery in this changing world of leisure.

Linear consumption of content via television or radio helped in creating an imagined community. It was facilitated by a shared experience that manifested in everyday gossip about the episodes telecast the night earlier, common knowledge of who watches what, a sacred time when every family member would be found sitting in front of the TV, and an uncommon anxiety after weekend cliff-hangers. Everyone who inhabited the same entertainment space formed an organic connection—the kind one sees in theatre when everyone laughs or appplauds in sync. But the advent of OTT platforms is brining paradigm changes.

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