ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Putra Pursuit

When Matters of Sex Matter

In a country obsessed with the male child, anything sells—even pseudoscience—as long as it guarantees a putra!

Think back to 2015. Just when you thought Baba Ramdev, the “babapreneur,” had outdone himself in his business model, he came back with a product—the now (in)famous Putrajeevak Beej. Yes, you read that right. Putra, as in, son. Of course, putra could be taken to mean just offspring (yes, language can be casually sexist too), and maybe this is indeed a miracle cure for infertility as the website claims, but it is also a reflection of our obsession with the male child. Oh boy! Never mind that science says no beej (seed) or recipe can guarantee a baby boy.

The name, however, is a different matter altogether, misleading many a couple that were out to ensure the much coveted male progeny. When the product was first launched in the market, Parliament was up in arms. State governments were quick to comment and quicker to issue bans. Even a committee was set up to probe the matter. The babapreneur, of course, was quick to plead “not guilty” as he pointed out that the nomenclature had in fact been borrowed from “ancient texts.”

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Updated On : 21st Mar, 2020
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