ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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A Mediatised Half-decade

Media’s Shifting Terrain: Five Years That Transformed the Way India Communicates by Pamela Philipose, New Delhi: Orient BlackSwan, 2019; pp 302, ₹ 575.


Prime Minister Narendra Modi launched his Main Bhi Chowkidar campaign to kick-start his 2019 election campaign, which, while attracting criticism, was already trending on Twitter globally with over 1.4 lakh tweets on 17 March, with many of his followers calling themselves chowkidar to pledge support. This is a change from the earlier 2014 campaign line of Ab ki Bar Modi Sarkar signifying his humility and keenness to serve the nation again, which was already reflected in labelling himself pradhan sevak.

One of the features of social media platforms is the intensely personal nature of communication and the instant response they can provoke. This would be as good a time as any to read Pamela Philiposes new book that takes us through the mediatised half decade, from 2011 to 2015, and her analysis of select events covered by the media in a world that has dramatically changed in the way it communicates and the forms of social media platforms available.

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Published On : 20th Jan, 2024

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