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Monitoring Digital Election Campaigns
The ECI’s approach to campaigning on social media has failed to ensure a level playing field.
The campaigning for the upcoming Lok Sabha elections has been perhaps the most “digital” so far with parties across the spectrum now using, and often abusing, the digital tools available to them such as social media, mobile apps, online discussion forums, and mass messaging.
Last week, social media platforms came together with the Internet and Mobile Association of India to release a “Voluntary Code of Ethics” in consultation with the Election Commission of India (ECI). Through this, Facebook, Google, Twitter and others will monitor and take action against election-related paid advertisements that violate the ECI guidelines. This code claims to ensure that there is no misuse of the platforms that can “vitiate the free and fair character” of the electoral process.
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