ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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‘Hamara’ Alyque

A theatre artiste and entrepreneur looks back at the influence Alyque Padamsee (1928­–2018) has had on his life and career.

Back in 1995, I was studying in Class 12. I had been failing miserably at understanding integration–differentiation and barely had any interest in atomic values or chemical equations, but had taken up maths and science as my main subjects. Back then, I used to ask myself, “I may not be so great at science and maths, but I am good at singing, debating, and making plays; when will this double life end?”

Little did I know that much later in life I would ask myself the same question all through graduation and my marketing communications post-graduation, where I would end up having another kind of double life: juggling theatre and brand management. No wonder I relate so much to the “god of advertising” and theatre icon Alyque Padamsee (Alyque’s autobiography is titled A Double Life).

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Updated On : 30th Nov, 2018
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