ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Cambridge Analytica and the Political Economy of Persuasion

Where do the financial interests of social media platforms and advertising firms align with the interests of political actors? Where might these interests conflict with constitutional values? What technologies aid such interests and why might these justify being thought of differently from similar conflicts offline? Part of this debate tends to overstate the impact of technological architecture on public opinion. As we approach the 2019 general elections in India, a framework to regulate political advertising and data privacy has become most urgent.

This article was earlier published on EPW Engage.

The author wishes to thank Maya Palit for reading a draft of the article.

We would know what kind of messaging you are susceptible to the framing, topic, tone where you are most likely to consume it and how many times we would need to touch you with that to change how you think.

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Published On : 24th May, 2018

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