ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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Cobweb of the e-Marketplace Model

FDI Guidelines for e-Commerce

While the e-commerce market has been liberalised progressively over the years, foreign direct investment in business to consumer e-commerce is permitted only under certain circumstances. This has resulted in innovative and convoluted e-marketplace models to overcome the restrictions. In this context, recent changes in the FDI policy in e-commerce are analysed with special focus on the marketplace segment and the possible impact of such changes on the existing players.



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