ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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Proliferation of Astrological Services and Rising Superstitions

Ironically, the revolution in communications and technology has also led to a manifold increase in superstitions, leading to irrational beliefs and practices. This article is based on informal discussions with the employees of a call centre in Lucknow that offers astrological services, including advice and products. Babas and television channels, apart from persuasive employees, play a big role in making such call centres profi table.

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