ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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Narendra Modi's 'Revealing' Speeches

In public speeches in the Hindi heartland, the Bharatiya Janata Party's prime ministerial candidate, Narendra Modi, blends what were until now considered contradictory elements. With a facade that combines caste and class, Modi stresses his backward caste origins while promising efficient governance and state of the art infrastructure. Obviously Narendra Modi is aiming his marketing skills at what he calls the "neo" middle classes who form a signifi cant part of the semi-empowered castes.

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