India's 2014 Lok Sabha Elections

A clear majority for the Bharatiya Janata Party in the Lok Sabha and its spread across most states in the 2014 general elections marks a departure from the electoral outcomes of almost a quarter century. The BJP's success was made possible, among other factors, due to its electoral strategy of reinventing social engineering in what may be termed as its second transformation. As a result, it secured significant support among the Other Backward Classes as well as scheduled caste and scheduled tribe voters to gain a winning edge. Besides this, its promise of development and the projection of Modi as a strong and decisive leader attracted support among the lower and middle classes. This will have far-reaching implications to the structure of party competition in the coming years and shape the post-Congress polity. However, enthusiastic over-readings of the mandate would pose a challenge to the BJP even as it searches for ways to entrench itself as a dominant national party in India.

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