ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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Role in the 2014 General Elections

The 'Emerging' Middle Class

This article is a look at the subtext of the transition from the politics represented by the United Progressive Alliance government to that represented by the Bharatiya Janata Party. On another level, an ethnographic reading of the voters' mood before the polls in parts of Bihar and Uttar Pradesh showed calm confidence and clarity in looking at the choices before them; few of them were emotional about the step they were about to take. Narendra Modi's catchy slogans were on the lips of many but this was no motional wave; it was more like contracting a new service provider to see whether he would deliver.

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