ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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Modi's Modus Operandi in the 2014 Elections

The Rashtriya Swayamsevak Sangh has taken on itself the primary role of running Narendra Modi's personalised campaign in the 2014 Lok Sabha elections. Adopting a centralised model of monitoring and using feedback from local volunteers, the RSS has also taken the help of qualifi ed professionals with management, information technology and communications backgrounds to run this campaign.

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