ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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A Sociological Perspective

The Popularity of 'Valentine Day'

Coinciding with the emergence of a liberalised economy since the 1980s, Valentine's Day has become a popular festival in India among urban youth, provoking hostile reactions from some. Instead of passing moral judgment over this festival, it needs to be objectively assessed within larger changes taking place in traditional Indian social life, more particularly the shaky arranged-marriage system.

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