ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
-A A +A
A Sociological Perspective

The Popularity of 'Valentine Day'

Coinciding with the emergence of a liberalised economy since the 1980s, Valentine's Day has become a popular festival in India among urban youth, provoking hostile reactions from some. Instead of passing moral judgment over this festival, it needs to be objectively assessed within larger changes taking place in traditional Indian social life, more particularly the shaky arranged-marriage system.



Subscribers please login to access full text of the article.

New 3 Month Subscription
to Digital Archives at

649for India

$20for overseas users

Get instant access to the complete EPW archives

Subscribe now

Comments

(-) Hide

EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.

Back to Top