ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

A+| A| A-

Struggling to Break Free

Contemporary Hindi box-office hits feed outlandish fantasies to a new young middle class.

Last heard, Yeh Jawaani Hai Deewani (YJHD) had bagged Rs 183 crore at the box office, making it the third-highest grossing Hindi film of all time, a landmark it reached in merely three weeks. A typical Karan Johar dish – ingredients: romancing in exotic locales, opulent family weddings, an easy-on-the-eye star cast – the film fetched only average ratings, despite accolades for its main actors, especially Ranbir Kapoor.

YJHD follows the trend of recent successful films of this genre like Zindagi Na Milegi Dobara and Love Aaj Kal (LAK) which owe their origins to a classic, Dilwale Dulhaniya Le Jayenge (DDLJ), the 1995 cult Shahrukh Khan-starrer directed by Aditya Chopra. The plot lines of YJHD and DDLJ follow a familiar pattern of two long interludes – one, a holiday when the heroine and the hero fall in love, and the second, a family wedding where they meet to cement their relationship.

Dear Reader,

To continue reading, become a subscriber.

Explore our attractive subscription offers.

Click here

Or

To gain instant access to this article (download).


Pay
INR 59

(Readers in India)


Pay
$ 6

(Readers outside India)

Support Us

Your Support will ensure EPW’s financial viability and sustainability.

The EPW produces independent and public-spirited scholarship and analyses of contemporary affairs every week. EPW is one of the few publications that keep alive the spirit of intellectual inquiry in the Indian media.

Often described as a publication with a “social conscience,” EPW has never shied away from taking strong editorial positions. Our publication is free from political pressure, or commercial interests. Our editorial independence is our pride.

We rely on your support to continue the endeavour of highlighting the challenges faced by the disadvantaged, writings from the margins, and scholarship on the most pertinent issues that concern contemporary Indian society.

Every contribution is valuable for our future.