ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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Cheerleaders in the Indian Premier League

When women cheerleaders are featured as helpmates in a team sport's success on the field, it underscores the male territorialisation of such sports. The introduction of cheerleaders in India in the Indian Premier League of cricket was framed positively by some as part of a climate of sexual liberalism. Surely, there are alternative visions of sexual freedom not necessarily linked to participation in consumer markets?

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