ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Fourth Estate on Sale

The Indian media is selling its soul to the market and forfeiting its claim to be an independent estate.

The public has for long remained isolated from an unfolding scandal, simply because it concerns the gatekeeper who determines what it knows. Access to information is the principle that the media purportedly functions on. But the media could just as easily impose an information blockade when that is in its best interests.

That individual media practitioners have often been susceptible to material inducements to skew their coverage one way or the other has been widely known. But now it is official and institutionalised. News establishments sell space for coverage, much like they do for advertisements.

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