ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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What Has Economics Got to Do With It? Cultures of Consumption in Global Markets

Within the aegis of cultures going global, this paper explores two interrelated questions. How does economics matter to the global spread of culture? How does the culture of a particular commodity shape the economics of it? This paper probes the channels for the global spread of material culture and argues that the underlying forces are as much economic as they are cultural. It is about the role that economists have in cultural studies, considering that economic frameworks can either bar or facilitate the movement of consumption cultures.

Rohini Sahni, V Kalyan Shankar

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