Helped by an enthusiastic media, Telugu film star Chiranjeevi's entry into Andhra Pradesh politics became the most talked about event in the state. However, the star has carefully avoided criticising prominent politicians in the state. Moreover, he has failed to take a strong stand on issues like special economic zones, caste and the demand for Telangana. In order to appeal to the people, he needs to be seen to be leading a fight against the "villainy" of the prominent politicians and the various social "evils".