ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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Anokhi: In the Craft of Block-Printing

This case study documents the key role of Anokhi in reviving Rajasthani block-prints and changing the way that the craft has been marketed. It highlights the factors that have led to the company-s success and attempts to distil lessons that can be applied to other initiatives on marketing crafts.

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