ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
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Globalisation and Expanding Markets for Cut-Flowers: Who Benefits?

Globalisation and macroeconomic reforms have induced a number of discernible changes in Indian agriculture, including a greater policy emphasis on high value crop diversification. It has been argued that moving away from a cropping pattern oriented towards foodgrain production would enable land-poor farmers to sustain and improve their livelihoods. This paper examines issues related to high value diversification in agriculture by taking floriculture as a case study and finds that though the profitability of cut-flowers is substantially higher than that of the traditional crops, the participation of the smaller farmers in flower cultivation is lower compared to most of the other farm-size categories, primarily because of weak linkages with the market. The results indicate that risk aversion is an important impediment to crop-diversification, particularly for the land-poor category of farmers. Schemes to diversify crops are likely to face serious constraints unless resource-related and institutional barriers like access to markets are overcome.

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