HERO HONDA Still Leading Two-Wheeler Race The domestic two-wheeler market has seen a shift in consumer preference in recent years. In 1998-99, motorcycles overtook scooters to emerge as the largest product segment in the auto industry. Hero Honda is uniquely placed to expand and thrive in the two-wheeler market. The company retained its position as the single largest manufacturer of two-wheelers in the world for the third year in a row in 2003. Its best selling model, Splendour, is the world
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