ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846
-A A +A

Advertisement and Markets

Different kinds of advertising such as targeted, informative and indirect comparison ads are used in order to augment the demand for products or to encourage customers to switch brands. Have the large amounts spent on advertising by firms in different industries borne rewards? How do customers perceive advertisements and how do they impact their buying decisions?

Subscribers please login to access full text of the article.

New 3 Month Subscription
to Digital Archives at

826for India

$50for overseas users

Get instant access to the complete EPW archives

Subscribe now


(-) Hide

EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.

Back to Top