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Hero Honda Motors, Century Enka and Atul

HERO HONDA MOTORS Speeding Along The domestic two-wheeler market has been vibrant in recent years. Competition among manufacturers of two-wheelers has intensified and they are vying with each other to win customers with a variety of models. The new motor-cycles are not only technologically superior, but also aesthetically designed with product launches accompanied by heavy discounts. Keeping pace with these developments, Hero Honda Motors too launched a slew of products. First, Dawn, a four-stroke 100 cc motorcycle targeting the basic/entry segment and the CD Dawn has been launched. The target consumers are the first time motorcycle buyers and those who want to upgrade from scooters and mopeds to motorcycles. Ambition, a 133cc model, is targeted towards the upwardly mobile customers belonging to the executive segment. It combines fuel efficiency and power and has a couple of variants. Lastly, the launch of the premium 223cc sports motorcycle called Karizma, demonstrates the technological prowess of the company. These new models are being well accepted in the market. Besides, Splendor continues to be the largest selling two-wheeler model in the country. During 2002-03, it registered a growth of 26 per cent in total sales, against an industry growth for two-wheelers at around 17-18 per cent. It today has over three million customers. And along with Passion, the middle segment model, it comprises the key growth segment for the company.

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