A+| A| A-

Hero Honda Motors, Century Enka and Atul

HERO HONDA MOTORS Speeding Along The domestic two-wheeler market has been vibrant in recent years. Competition among manufacturers of two-wheelers has intensified and they are vying with each other to win customers with a variety of models. The new motor-cycles are not only technologically superior, but also aesthetically designed with product launches accompanied by heavy discounts. Keeping pace with these developments, Hero Honda Motors too launched a slew of products. First, Dawn, a four-stroke 100 cc motorcycle targeting the basic/entry segment and the CD Dawn has been launched. The target consumers are the first time motorcycle buyers and those who want to upgrade from scooters and mopeds to motorcycles. Ambition, a 133cc model, is targeted towards the upwardly mobile customers belonging to the executive segment. It combines fuel efficiency and power and has a couple of variants. Lastly, the launch of the premium 223cc sports motorcycle called Karizma, demonstrates the technological prowess of the company. These new models are being well accepted in the market. Besides, Splendor continues to be the largest selling two-wheeler model in the country. During 2002-03, it registered a growth of 26 per cent in total sales, against an industry growth for two-wheelers at around 17-18 per cent. It today has over three million customers. And along with Passion, the middle segment model, it comprises the key growth segment for the company.

To read the full text Login

Get instant access

New 3 Month Subscription
to Digital Archives at

₹826for India

$50for overseas users

Comments

(-) Hide

EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.

JINDAL VIJAYNAGAR STEEL Sustained Growth Jindal Vijaynagar Steel (JVSL), an O P Jindal group company, is the third largest integrated steel...

JINDAL STAINLESS Stainless Steel Major Jindal Stainless (JSL), a flagship company of the O P Jindal Group, was incorporated in 1970. It is India...

BAJAJ AUTO Pulsating Growth Bajaj Auto (BAL), incorporated in 1960, is the world

TVS MOTOR COMPANY Facing Tough Competition TVS Motor Company, a flagship company of the TVS Group, is India

MARUTI UDYOG Smooth Drive Maruti Udyog (MUL), a joint venture between the government of India (GoI) and Suzuki Motors, Japan, is India

HINDALCO INDUSTRIES Mixed Results Hindalco Industries, the flagship company of the Aditya Birla Group, is one of the lowest cost producers of...

SHIPPING CORPORATION OF INDIA Slow Sailing The Shipping Corporation of India (SCI) was established in 1961 by the amalgamation of Eastern...

INFOSYS TECHNOLOGIES At the Pinnacle Infosys is one of India

WIPRO LTD In Full Swing Wipro holds a prominent position in the world market for information technology (IT) services. It offers software...

Back to Top