ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

A+| A| A-

Urdu Education in India

While Urdu has given way to more career-oriented education, commitment to its revival must solely base itself on a cultural, religious and political identity. An experimental, even innovative educational approach as seen in other regional mediums might provide a welcome strategy.

The Indian media scene has gone through a dramatic shift recently both in terms of content and control. While media content is more and more market driven, control has now shifted although indirectly to ‘foreign corporates’. And yet our political masters continue to revive irrelevant debates like the one of 1955 cabinet decision against foreign capital into Indian print media when in fact the ‘foreign factor’ is already moderating the priorities of most media in the country. The debate on foreign equity perhaps is meant to sideline the core of the issue – the direction of Indian media. Today advertising and market research in many ways determine the scope of media. Both these functions are in the hands of corporates controlled by foreign corporates.

Firstly, the share of advertising in total revenue of media has increased from 25-30 per cent some decades ago to 45-55 per cent today. In fact, in the case of television channels, advertising has largely determined the priorities and preoccupations. Even in the case of some big newspapers, revenue from advertising constitutes as much as 60 per cent of total revenue.

Dear reader,

To continue reading, become a subscriber.

Explore our attractive subscription offers.

Click here

Comments

(-) Hide

EPW looks forward to your comments. Please note that comments are moderated as per our comments policy. They may take some time to appear. A comment, if suitable, may be selected for publication in the Letters pages of EPW.

Back to Top